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Business and Careers : Marketing

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Free Instructional Sites:

Marketing Tutorial - a text-based guide to general marketing principles, covering marketing basics, what marketing is, marketing research, marketing strategy, target marketing, marketing performance, marketing research, competitive analysis, marketing plan, advertising and public relations, trade shows, e-marketing and more   (Rating: 7.08 Votes: 3791)   Rate this site: 5 6 7 8 9 10  Read Comments (3)

Building a News Release - a multi-part guide to building a news release (formerly called a press release), covering when to use the news release, rules for writing news releases, preparing your information, distribution of your news release and more   (Rating: 7.20 Votes: 4156)   Rate this site: 5 6 7 8 9 10

Concept Marketing Group: Art of Selling - text-based instructional articles on effective sales principles and techniques, including such articles as "10 Tips to Increase Your Sales", "How To Emotionally-Charge Your Sales Letters To Boost Sales", "How to Eliminate Price Objections", "Invite Questions to Boost Your Sales", "Secrets of Top Sellers", "Selling To Your Difficult Person", "Selling in an Economic Downturn", "Selling to Customers with an Agenda", "Slow Down to Speed Up Your Sales", "Value is in the Eye of the Beholder", "Why New Products Fail" and more   (Rating: 7.10 Votes: 3882)   Rate this site: 5 6 7 8 9 10  Read Comments (2)

Marketing 101: Some basic marketing theory - short instructional guides to basic marketing principles and marketing theory, covering such topics as classified advertisements, direct mail, innovators and early adopters, new product pricing, positioning strategies, press releases, price adjustment, pricing strategies, product adaptability, product reviews, segmentation, target market, targeting market influencers, the five ps (product, position, place, price and promotion) and more   (Rating: 7.15 Votes: 3794)   Rate this site: 5 6 7 8 9 10  Read Comments (2)

Marketing Teacher Lesson Store - illustrated instructional guides to basic marketing principles and techniques, covering market environments, PEST and SWOT analyses, promotion, product, pricing, segmentation, targetting, publicity and much more   (Rating: 7.13 Votes: 4343)   Rate this site: 5 6 7 8 9 10  Read Comments (4)

NameTrade: Techniques and Styles - a concise list of techniques that can be used to generate unique and catchy brand names for effective company branding   (Rating: 7.08 Votes: 4256)   Rate this site: 5 6 7 8 9 10  Read Comments (2)

Principles of marketing: An applied, collaborative learning approach - a text-based online textbook on the enduring principles of modern marketing, covering such topics as what marketing is, how marketing differs from sales, advertising, and promotion, how to identify and understand markets, the importance of buying behavior, how companies manage marketing research, the challenges of marketing high technology, how pricing decisions made, creativity and marketing and more   (Rating: 7.13 Votes: 3837)   Rate this site: 5 6 7 8 9 10  Read Comments (2)

The Linn General Theory of Marketing and Branding - a short, illustrated online ebook describing a new general theory of marketing and branding, exploring such ideas as the dynamics of the evaluating audience, the price-value balance model, the product value process and more   (Rating: 7.14 Votes: 3935)   Rate this site: 5 6 7 8 9 10  Read Comments (2)

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